This sign helps the customer to reference the potential value and appeal of Trader Joe's signature products, focusing on the health and environment-conscious concerns that arise for customers.
The chalkboard sign is so eye-catching here. Also, in the top left corner of the display, there is the bunny from their children's challenge to find the bunny in the store.
The design of the paper towels was particularly interesting to me. I don't normally see paper towels with appealing designs. These would likely look more attractive to have out in one's home, which may be why they appeal to consumers here.
The Google Doc is the field notes from my ovbservation at Simplicitea. The photos include a sketch of the inside of simplicitea, the views of the shop, the giant boba statue, the menu, inside the bathroom (the little bicycle) and the bicycle that's…
This photo depicts a display of a dog named "Mabel" who is featured. It has some basic information such as her age, hobbies, owners' names, and favorite Trader Joe's treat. There are other photos of pets underneath, with name tags that say "crew…