There was an older white woman working in this section at the counter near this sign, which I had never noticed before. I thought that this was interesting to see that the staff is often consulted upon for healthy decision-making.
This sign attached to the 365 black beans also caught my eye, as it specifically mentioned price, stating “Low price, same high standard.” I also thought it was interesting to not that these were on the bottom shelf and below eye level, and the sign…
Here are some of the “International” foods found on display in the frozen section, predominantly made up of Indian and Mexican options in this photo, but with more Asian options excluded from it.
This sign was from that same baby food area, and I thought that it was interesting to stop and read all of the signs, as I did not know that this store was “certified organic” or what that really meant.
This photo depicts a display of a dog named "Mabel" who is featured. It has some basic information such as her age, hobbies, owners' names, and favorite Trader Joe's treat. There are other photos of pets underneath, with name tags that say "crew…
The Google Doc is the field notes from my ovbservation at Simplicitea. The photos include a sketch of the inside of simplicitea, the views of the shop, the giant boba statue, the menu, inside the bathroom (the little bicycle) and the bicycle that's…