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The design of the paper towels was particularly interesting to me. I don't normally see paper towels with appealing designs. These would likely look more attractive to have out in one's home, which may be why they appeal to consumers here.

The chalkboard sign is so eye-catching here. Also, in the top left corner of the display, there is the bunny from their children's challenge to find the bunny in the store.

The mural references both the availability of fresh produce as well as the good prices. It is also very colorful and eye-catching.

This sign helps the customer to reference the potential value and appeal of Trader Joe's signature products, focusing on the health and environment-conscious concerns that arise for customers.

A photo of a security camera on the bus schedule pillar at the Dayton and Snelling stop on the A Line bus route

A car blocking the Cretin and Grand 63 bus stop

4 images of ads on the 63 bus

Contains notes from my observation at Simplicitea, images of the location, and items such as the menu, seating area, entrance, and decorations.