The design of the paper towels was particularly interesting to me. I don't normally see paper towels with appealing designs. These would likely look more attractive to have out in one's home, which may be why they appeal to consumers here.
The chalkboard sign is so eye-catching here. Also, in the top left corner of the display, there is the bunny from their children's challenge to find the bunny in the store.
This sign helps the customer to reference the potential value and appeal of Trader Joe's signature products, focusing on the health and environment-conscious concerns that arise for customers.