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The chalkboard sign is so eye-catching here. Also, in the top left corner of the display, there is the bunny from their children's challenge to find the bunny in the store.

The design of the paper towels was particularly interesting to me. I don't normally see paper towels with appealing designs. These would likely look more attractive to have out in one's home, which may be why they appeal to consumers here.

Here are some of the “International” foods found on display in the frozen section, predominantly made up of Indian and Mexican options in this photo, but with more Asian options excluded from it.