Browse Items (127 total)

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The mural references both the availability of fresh produce as well as the good prices. It is also very colorful and eye-catching.

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This sign helps the customer to reference the potential value and appeal of Trader Joe's signature products, focusing on the health and environment-conscious concerns that arise for customers.

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This sign attached to the 365 black beans also caught my eye, as it specifically mentioned price, stating “Low price, same high standard.” I also thought it was interesting to not that these were on the bottom shelf and below eye level, and the sign…

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This photo depicts a display of a dog named "Mabel" who is featured. It has some basic information such as her age, hobbies, owners' names, and favorite Trader Joe's treat. There are other photos of pets underneath, with name tags that say "crew…

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This sign was from that same baby food area, and I thought that it was interesting to stop and read all of the signs, as I did not know that this store was “certified organic” or what that really meant.


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I had never noticed this before, but they have a kids club station exclusively for members of Whole Foods where kids can grab a "healthy snack" and fresh fruit.

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There was an older white woman working in this section at the counter near this sign, which I had never noticed before. I thought that this was interesting to see that the staff is often consulted upon for healthy decision-making.




Interview 2; Responses - Google Docs.pdf
Interview Responses
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